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[Poster Design, Illustration, Motion]

Clal Center—a rusty, old building in the heart of Jerusalem's City Center—is made entirely of cement, embodying the Brutalist style. This 15-story architectural failure, built in 1972 as an indoor shopping mall and office tower, enjoyed a brief period of high occupancy. Today, however, it feels like a ghost building, though it still houses some shops and government offices. The space has an eerie, uncanny vibe.

In this project, I created a collection of posters and illustrations for events and parties that could be held in the building. I took the grey, Brutalist feeling of the structure and contrasted it with a funky, saturated visual language to help bring it back to life.

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This is te building from the inside

By Yoninah - Own work, CC BY-SA 4.0, httpscommons.wikimedia.orgwindex.phpcurid=50263300.jp

and from the outside.

[By Yoninah - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=50263300]

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